Poja Shams Department Name Institution Name Biography Publications Institution JoVE Articles Poja Shams Poja Shams is associate professor at Karlstads universitet Service Rasearch Center(CTF). His research has primarily been focused on consumer decision making and visual attention in the retail environment. His research has been awarded by the Gunnar Sundblad Research Foundation and published in several distinguished journals such as Journal of Business & Retail Management Research, Journal of Business Research and Psychology & Marketing. Publications Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model Tobias Otterbring1,2, Erik Wästlund2, Poja Shams3 1Department of Management/MAPP, Aarhus University, 2Department of Psychology & CTF, Service Research Center, Karlstad University, 3Department of Business Administration & CTF, Karlstad University JoVE 58846 Behavior
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model Tobias Otterbring1,2, Erik Wästlund2, Poja Shams3 1Department of Management/MAPP, Aarhus University, 2Department of Psychology & CTF, Service Research Center, Karlstad University, 3Department of Business Administration & CTF, Karlstad University JoVE 58846 Behavior
