Wojciech Cwalina is Professor in the Department of Social Psychology at the Maria Curie-Sklodowska University in Lublin, Poland. His research interests include political marketing, social psychology, media psychology and environmental marketing. He is member of editorial board in Journal of Political Marketing and Social Psychological Bulletin. The author or co-author of five books, including A Cross-Cultural Theory of Voter Behavior (Haworth Press, 2007) and Political Marketing: Theoretical and Strategic Foundations (M.E. Sharpe, 2011), and numerous articles (e.g. in Media Psychology; Journal of Political Marketing, European Journal of Marketing, Journal of Environmental Psychology, Journalsm Studies) and book chapters.