When a JoVE article is published, its written manuscript and corresponding video content is stored by the National Library of Medicine and search site front ends such as PubMed and MEDLINE index the article. Beyond exposure through physicians’ traditional pathways for accessing content, a JoVE article’s corresponding video content can be useful for other applications.
Specifically looking at case reports and diagnostic procedures, physicians that author these articles have the rights to use both the text and video content for educational and even marketing purposes.
Case Presentations
JoVE authors can submit their published cases for presentation at medical conferences. JoVE will provide support to presenting authors to cut a version of their article amenable for presentation to your colleagues at your next conference. Video is more engaging and also more effectively and concisely conveys case information and your treatment paths.
Referral Marketing with Video
Video provides an excellent means to reach other physicians to highlight your
expertise in an efficient manner. Typically physician medical video is costly; authors of JoVE articles can post their videos without any additional costs.
The video procedure will credibly educate referring physicians on how the procedure is preformed, how the underlying technology works and cite center specific and clinical trial data in a manner that is peer-reviewed which other videos lack.
Institutional Promotion
While JoVE articles are not typically used for the general public due to the complexity of the data information, clips from JoVE articles can be used by the author’s institution to market the center’s expertise and accomplishments. JoVE video is filmed in HD and possesses sufficient quality for inclusion in high-quality media presentations to the public.
Clinical Trial Procedural Training
In the case of many multi-site clinical trials, there is a need for educating other physicians on the diagnostic or clinical procedure that is being performed. A JoVE article can reduce
costs associated with training programs by eliminating or supplementing in-person training. An online video resource can be reviewed prior to procedures, this is helpful when preforming complex techniques long after completing training.
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