5.7
Nancy loves coffee and sandwiches. Her preferences for various combinations of coffee and sandwiches consumed weekly are represented in IC1. It gives her a certain level of utility. IC2 shows a higher level of utility for a greater quantity of one or more of the same goods.
On indifference curve IC1, baskets A and B provide Nancy equal satisfaction. She is indifferent to both A and B.
Similarly, Nancy is indifferent to Baskets M and N on IC2.
However, Nancy prefers Basket M over A as it has more of both products. This is due to the assumption of monotonic preference. It means consumers prefer more over less. It follows that consumers prefer a higher indifference curve.
Also, an indifference curve slopes downward. Nancy is willing to trade off coffee for sandwiches to maintain the same level of utility. For example, she is willing to consume less coffee if she can have additional sandwiches. Or, she is willing to consume fewer sandwiches if she can have more coffee. This trade-off keeps her on IC1.
This is why we see a downward slope.
Indifference curves have a few features. Two of those features are that consumers prefer a higher indifference curve, and indifference curves have a d…
Copyright © 2026 MyJoVE Corporation. All rights reserved.