Chapter 5
Chapter 5
Attitudes and Persuasion
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the …
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior …
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from …
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. …
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will …
Source: William Brady & Jay Van Bavel—New York University
Decades of social psychological research sought to understand a fundamental question …
Source: Peter Mende-Siedlecki & Jay Van Bavel—New York University
A host of research in psychology suggests that feelings of psychological …
Source: Julian Wills & Jay Van Bavel—New York University
One of the core constructs in social psychology is the notion of an attitude toward an …