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Chapter 1

Understanding Statistics

How Data are Classified: Numerical Data
Data that are countable or measurable in specific units are called numerical or quantitative data. Quantitative data are always numbers. Quantitative data …
Ordinal Level of Measurement
The way a set of data is measured is called its level of measurement. Correct statistical procedures depend on a researcher being familiar with levels of …
Interval Level of Measurement
For effective statistical analysis, data are classified into four levels of measurement—nominal, ordinal, interval, and ratio. Data measured using …
Ratio Level of Measurement
The way a set of data is measured is called its level of measurement. Correct statistical procedures depend on a researcher being familiar with levels of …
Data Collection by Experiments
Data collection is a systematic method of obtaining, observing, measuring, and analyzing accurate information. An experimental study is a standard method …
Data Collection by Survey
The systematic method of obtaining and analyzing accurate information of a population is called data collection. A survey is a standard method of data …
Systematic Sampling Method
Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the …
Convenience Sampling Method
Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the …
Stratified Sampling Method
Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the …
Cluster Sampling Method
Appropriate sampling methods ensure that samples are drawn without bias and accurately represent the population. Because measuring the entire population …
Introduction to Statistics
The science of statistics involves collecting, analyzing, interpreting, and presenting data. The method of collecting, organizing, and summarizing data is …
How Data are Classified: Categorical Data
A variable, usually notated by capital letters such as X and Y, is a characteristic or measurement that can be determined for each member of a population. …
Nominal Level of Measurement
The way a set of data is measured is called its level of measurement. Correct statistical procedures depend on a researcher being familiar with levels of …
Data Collection by Observations
Data collection refers to a systematic way of obtaining, observing, measuring, and analyzing accurate information. Observational studies are one of the …
Random Sampling Method
Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the …
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
People's responses to products and/or choice environments are crucial to understanding in-store consumer behaviors. Currently, there are various …
Sampling Soils in a Heterogeneous Research Plot
Soils are highly heterogeneous. In general, the number of soil samples required for soil research has always been determined arbitrarily and the …
A Laboratory Method to Measure Contagious Yawning in Rats
Communication is an essential aspect of animal social life. Animals may influence one another and come together in schools, flocks, and herds. …