Chapter 5
Attitudes and Persuasion

Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in…

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior…

Source: Julian Wills & Jay Van Bavel—New York University
One of the core constructs in social psychology is the notion of an attitude…

Source: William Brady & Jay Van Bavel—New York University
Decades of social psychological research sought to understand a fundamental…