Chapter 5
Attitudes and Persuasion
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in…
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior…
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes…
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts.…
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will…
Source: Julian Wills & Jay Van Bavel—New York University
One of the core constructs in social psychology is the notion of an attitude…
Source: William Brady & Jay Van Bavel—New York University
Decades of social psychological research sought to understand a fundamental…
Source: Peter Mende-Siedlecki & Jay Van Bavel—New York University
A host of research in psychology suggests that feelings of psychological…
