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Face: The anterior portion of the head that includes the skin, muscles, and structures of the forehead, eyes, nose, mouth, cheeks, and jaw.

The Inverted-face Effect

JoVE 10209

Source: Laboratory of Jonathan Flombaum—Johns Hopkins University


In perception, it is often the case that the ability to recognize and interpret complex stimuli feels effortless but actually demands complicated and intensive processing. This is because processing is specialized and automated for certain types of very important…

 Sensation and Perception

The Subventricular Zone En-face: Wholemount Staining and Ependymal Flow

1Department of Neurosurgery, The Eli and Edythe Broad Center of Regeneration Medicine and Stem Cell Research, University of California, San Francisco - UCSF, 2Department of Pathology and Cell Biology, College of Physicians and Surgeons, Columbia University, 3Department of Neuroscience and Neurology, College of Physicians and Surgeons, Columbia University, 4Department of Developmental and Regenerative Biology, Nagoya City University Graduate School of Medical Sciences, 5Center for Motor Neuron Biology and Disease, College of Physicians and Surgeons, Columbia University

JoVE 1938

 Neuroscience

Schemas

JoVE 11044

A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object…

 Core: Psychology

Visual Attention: fMRI Investigation of Object-based Attentional Control

JoVE 10272

Source: Laboratories of Jonas T. Kaplan and Sarah I. Gimbel— University of Southern California


The human visual system is incredibly sophisticated and capable of processing large amounts of information very quickly. However, the brain's capacity to process information is not an unlimited resource. Attention, the ability to…

 Neuropsychology

The McGurk Effect

JoVE 10295

Source: Laboratory of Jonathan Flombaum—Johns Hopkins University


Spoken language, a singular human achievement, relies heavily on specialized perceptual mechanisms. One important feature of language perception mechanisms is that they simultaneously rely on auditory and visual information. This makes sense, because until modern times, …

 Sensation and Perception

Persuasion Strategies

JoVE 11062

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).



Get Your Foot in the Door



The first…

 Core: Psychology

Group Behavior - Student Protocol

JoVE 10612

The Hawk-Dove Game
NOTE: In this activity, you will play the hawk and dove game with a single partner and then with multiple partners to observe hypothetical costs and benefits of the antagonist or cooperative behavior respectively.
Before the activity starts, review the cost-benefit table so that you understand how to score the game. Click Here…

 Lab Bio

Abdominal Exam IV: Acute Abdominal Pain Assessment

JoVE 10120

Source: Joseph Donroe, MD, Internal Medicine and Pediatrics, Yale School of Medicine, New Haven, CT


Abdominal pain is a frequent presenting concern in both the emergency department and the office setting. Acute abdominal pain is defined as pain lasting less than seven days, while an acute abdomen refers to …

 Physical Examinations II
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