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Journal / Behavior / Spotlighting kundernes visuelle opmærksomhed på…
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Behavior

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JoVE Journal Behavior
Spotlighting kundernes visuelle opmærksomhed på lager, hylde og butik niveauer med 3S model
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Spotlighting kundernes visuelle opmærksomhed på lager, hylde og butik niveauer med 3S model

Article DOI: 10.3791/58846-v • 06:30 min • May 24th, 2019
May 24th, 2019 •
1,2, 2, 3
1Department of Management/MAPP, Aarhus University, 2Department of Psychology & CTF, Service Research Center, Karlstad University, 3Department of Business Administration & CTF, Karlstad University

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Denne artikel præsenterer en ny konceptualisering af in-store søgeprocessen, 3S model, som fanger kundernes visuelle opmærksomhed på tre forskellige niveauer af analyse: Stock, hylde, og store. Vi illustrerer nytten af vores konceptualisering gennem tre Eye-tracking undersøgelser, en fra hvert niveau af analyse i 3S model.

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Opførsel visuel opmærksomhed Eye tracking in-store søgning 3S model store hylde lager emballagedesign hylde design butik design
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