Attitude Components in Everyday Life

Attitude is our evaluation of a person, an idea, or an object. People hold attitudes about many things. These can include products from the supermarket, people around the world, and political policies. Attitudes are usually favorable or unfavorable, meaning positive or negative.

Attitudes also ha...

People may hold different outlooks toward life, depending on their attached associations to something. For example, someone might be in a negative mood: it’s raining outside, and she relates that to being sad. When she turns on the television, she sees a bunch of players, expressing happiness: they are about to win a coveted title as team....