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Direct listing allows corporations to go public by selling shares directly on a stock exchange.

Unlike an initial public offering or IPO, direct listing does not involve issuing new shares or incurring underwriter fees. This process enables existing shareholders, such as employees and investors, to sell their shares to the public.

A key example of direct listing is Spotify, which went public on the New York Stock Exchange in April twenty eighteen. Spotify did not issue new shares or set a predetermined price. 

The market determined the share price based on supply and demand on the day of listing. 

This approach enabled Spotify to offer liquidity to its shareholders while avoiding underwriting costs and promoting a market-driven price discovery process.

Direct listing offers a cost-effective alternative for companies with strong brands and substantial cash reserves aiming to go public. 

It increases public awareness and investor confidence, which may benefit future financial strategies. 

In conclusion, direct listing offers unique benefits that cater to specific corporate needs.