Make Or Buy

Make-or-buy analysis is an accounting decision process that compares producing a product or service internally with purchasing it from an external supplier. The analysis focuses on relevant costs, including avoidable variable and fixed costs, supplier prices, available production capacity, opportunity costs, and qualitative factors such as quality, reliability, and control. Managers use these comparisons to evaluate short-term sourcing choices, allocate scarce resources, and support broader cost-management strategies. In accounting, the approach helps distinguish costs that change between alternatives from allocated or unavoidable costs, improving decisions about outsourcing, capacity use, and operational efficiency.

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JoVE Business - Marketing

Major Influences on Business Buyers

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2025

Various factors, categorized into four main groups—environmental, organizational, interpersonal, and individual influences—play a crucial role in shaping the decision-making process of business buyers. These factors impact both the buyer's approach to purchases and the marketer's strategies, ultimately defining business buying behavior. Environmental Influences Economic conditions, such as market demand, financial outlook, and capital costs, shape business buying decisions. Companies may...

Model of Business Buyer Behavior

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2025

For marketers aiming to develop effective strategies in the business-to-business (B2B) market, understanding buyer behavior is essential. A model of business buyer behavior illustrates how external stimuli, such as marketing efforts and broader environmental factors, interact with the internal dynamics of a buying organization. These interactions eventually result in a set of specific buyer responses, including purchasing decisions. The model highlights the need for marketers to comprehend the...

Adverse Selection When Buyers Have More Information: The Market for Insurance

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2025

Adverse selection arises when products of differing quality are sold at a uniform price. This pricing approach persists due to asymmetric information, where one party lacks the same level of knowledge as the other. Sometimes, buyers have more knowledge about information that is relevant to the market exchange, and sometimes sellers have more knowledge. Typically, in the insurance market, buyers have more knowledge. When insurers set premiums for their policies, they often lack detailed insights...

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