Negotiation Power

Negotiation power is the ability of one party to influence the terms and outcomes of an exchange, making it a central concept in microeconomics and bargaining theory. It depends on factors such as outside options, access to information, switching costs, patience, and the availability of substitutes: a party with attractive alternatives can credibly reject unfavorable terms and retain greater surplus. Analyzing negotiation power helps explain how wages, prices, contracts, and profits are divided between buyers and sellers, workers and employers, or firms and suppliers. It also clarifies how market concentration, competition, and policy interventions affect bargaining outcomes and economic welfare.

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