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September 27, 2019
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Automatically generated
ويرد هنا بروتوكول لدراسة استجابات المستهلكين نحو التخصيص الجماعي في سياق البيع بالتجزئة عبر الإنترنت. ويفصل البروتوكول اجراء المسح عبر الإنترنت وكيفيه تحليل البيانات باستخدام نمذجة المعادلات الهيكلية واختلافات المجموعات باستخدام التحليلات المتوسطة الكامنة.
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Cite this Article
Park, M., Yoo, J. Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits. J. Vis. Exp. (151), e60035, doi:10.3791/60035 (2019).
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