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    The AD-AS Model for Macroeconomic Analysis

    Video textbook for business education: Visualized concepts and real-world case studies

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    Table of Contents

    The AD-AS Model for Macroeconomic Analysis

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    9.1 : Aggregate Demand and Aggregate Supply: A Brief Introduction
    01:20
    9.1 : Aggregate Demand and Aggregate Supply: A Brief Introduction

    The aggregate demand and aggregate supply model is used to understand how the economy behaves over time. It shows how changes in overall spending and production affect total output and prices. This model helps explain periods of growth and slowdown in a simple way.Aggregate demand is the total amount of goods and services people, firms, governments, and foreign buyers are willing to buy at different price levels. When prices fall, people can buy more with the same income, leading to higher...

    Video Duration: 1 minute and 20 seconds
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    9.2 : Meaning and Components of Aggregate Supply Curve
    01:27
    9.2 : Meaning and Components of Aggregate Supply Curve

    Aggregate supply is the total amount of goods and services that businesses are willing to produce in an economy at different price levels. It gives us a way to look at how the economy responds to changes in overall prices. When prices rise or fall, firms often adjust how much they produce, depending on how these changes affect their costs and profits.In the short run, the supply curve tends to be upward sloping. This is because prices of goods and services can increase faster than the costs of...

    Video Duration: 1 minute and 27 seconds
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    9.3 : Short Run Aggregate Supply Curve
    01:30
    9.3 : Short Run Aggregate Supply Curve

    The short-run aggregate supply curve shows how much businesses are willing to produce when the overall price level changes, assuming their costs stay the same for a while. In this short period, wages and some input prices do not move right away. This delay gives firms a chance to earn more when prices rise.If prices go up and costs like wages stay fixed, businesses earn higher profits for the same amount of work. This encourages them to increase production. Because of this, the curve slopes...

    Video Duration: 1 minute and 30 seconds
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    9.4 : Shifts of the Short Run Aggregate Supply Curve
    01:25
    9.4 : Shifts of the Short Run Aggregate Supply Curve

    The short-run aggregate supply curve helps us understand how much businesses are willing to produce at different price levels, assuming that certain costs, such as wages or raw materials, don't change immediately. This curve isn't fixed—it can shift based on what’s happening in the economy.When the curve shifts to the right, it means firms are able to produce more at every price level. This might happen when production becomes more efficient or less expensive. For instance, if a country...

    Video Duration: 1 minute and 25 seconds
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    9.5 : The Long Run Aggregate Supply Curve
    01:28
    9.5 : The Long Run Aggregate Supply Curve

    The long-run aggregate supply curve shows how much an economy can produce when all prices, including wages and materials, have fully adjusted. In this view, the total output doesn’t change simply because prices rise or fall. What matters is the quantity of resources the economy has and how effectively they are used.In the long run, output depends on factors such as the size of the workforce, the quality of tools and machines, and the skill level of personnel in their use. These factors decide...

    Video Duration: 1 minute and 28 seconds
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    9.6 : Aggregate Supply Shock
    01:29
    9.6 : Aggregate Supply Shock

    Aggregate supply shocks occur when something suddenly changes the economy’s ability to produce goods and services. These events can affect businesses across many industries and lead to noticeable changes in output, prices, and employment.A negative supply shock reduces the economy’s productive capacity or raises production costs. For example, a disruption in the supply of important industrial materials can make it harder for firms to maintain normal production. When businesses face higher costs...

    Video Duration: 1 minute and 29 seconds
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    9.7 : Planned Aggregate Expenditure and the Interest Rate
    01:29
    9.7 : Planned Aggregate Expenditure and the Interest Rate

    Planned aggregate expenditure (PAE) shows the total amount of spending that people, businesses, and the government expect to make in an economy at different income levels. In a closed economy, this spending determines how much output firms are willing to produce. Equilibrium is reached when planned spending becomes equal to total output. On a graph, this happens where the PAE curve meets the 45° line. At this level, firms sell what they produce, so there is no pressure to change...

    Video Duration: 1 minute and 29 seconds
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    9.8 : Meaning and Components of Aggregate Demand Curve
    01:31
    9.8 : Meaning and Components of Aggregate Demand Curve

    Aggregate demand refers to the total spending on goods and services produced within a country during a certain period. It gives a broad picture of the overall demand in the economy. Instead of focusing on a single product or market, aggregate demand is the total spending by households, businesses, the government, and foreign buyers on domestic goods and services.Household spending forms a major part of aggregate demand. People spend money on items such as groceries, transport services,...

    Video Duration: 1 minute and 31 seconds
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    9.9 : Aggregate Demand Curve
    01:28
    9.9 : Aggregate Demand Curve

    Aggregate demand refers to the total spending on goods and services within an economy during a specific period. It includes all final goods and services bought at different price levels. This total demand comes from households, firms, the government, and foreign buyers. It shows the overall demand, not just the demand for a single product or service.The formula often used is AD = C + I + G + (X – M). "C" stands for what households spend on items they use every day, such as rent or food. "I"...

    Video Duration: 1 minute and 28 seconds
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    9.10 : Aggregate Demand Shock
    01:30
    9.10 : Aggregate Demand Shock

    An aggregate demand shock happens when total spending in the economy changes quickly. This kind of shift can come from how people feel about the future, how businesses plan their investments, or how much the government spends. It affects how many goods and services are bought across the entire economy.When spending drops suddenly, it is called a negative demand shock. For instance, if people start saving more and avoid buying non-essential items, stores and factories sell less. Companies may...

    Video Duration: 1 minute and 30 seconds
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    9.11 : Equilibrium Output and the Price Level
    01:25
    9.11 : Equilibrium Output and the Price Level

    The AD–AS model shows how the total output and the general price level are set in the economy. It combines the amount people want to buy with the amount businesses want to produce. This helps explain changes in output, prices, and employment in the short run.The aggregate demand curve goes downward. This means that when prices go up, people tend to spend less. Their money buys fewer goods, loans become more costly, and exports may fall. So, the total demand in the economy drops. The aggregate...

    Video Duration: 1 minute and 25 seconds
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    9.12 : The Full Employment Line
    01:29
    9.12 : The Full Employment Line

    The full-employment, or FE, line shows the level of output an economy can maintain when workers and resources are fully and efficiently used. This output level is called full-employment output, or Y-bar. It represents the economy’s normal productive capacity in the long run.The FE line is based on conditions in the labor market. Full employment is reached when firms can hire the workers they need and most people willing to work are able to find jobs at the current real wage. Some unemployment...

    Video Duration: 1 minute and 29 seconds
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    9.13 : Factors that Shift the Full Employment Line
    01:27
    9.13 : Factors that Shift the Full Employment Line

    The full-employment, or FE, line shows the amount of output an economy can produce when workers and resources are being used efficiently. It represents the economy’s long-run production capacity. When productivity, labor supply, or physical capital changes, the FE line also changes because the economy’s ability to produce goods and services is affected.Higher productivity moves the FE line to the right. Workers can produce more output in the same amount of time. For example, improved store...

    Video Duration: 1 minute and 27 seconds
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