JoVE Business

    Market Equilibrium

    Video textbook for business education: Visualized concepts and real-world case studies

    0 Chapters
    286 Videos
    1700+ Multiple Choice Questions

    Table of Contents

    Market Equilibrium

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    4.1 : Market Equilibrium
    01:16
    4.1 : Market Equilibrium

    Market Equilibrium is the condition where the supply of an item equals its demand at the same price. At this juncture, the supply and demand curves intersect, determining the equilibrium price and quantity. In "Principles of Economics," Alfred Marshall metaphorically described supply and demand as the two blades of a scissor, indicating that both factors are equally important in determining the equilibrium price in a market. Equilibrium Price and Quantity: Illustrated through a different...

    Video Duration: 1 minute and 16 seconds
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    4.2 : Surplus and Shortages
    01:28
    4.2 : Surplus and Shortages

    Market Equilibrium occurs when the quantity of goods or services supplied by producers equals the quantity consumers are willing to purchase at a specific price. This equilibrium represents a state of balance in the market. However, this delicate balance can be disrupted by changes in market conditions, leading to either shortages or surpluses. Shortages happen when the quantity demanded outstrips the quantity supplied at current prices, leading to increased prices. An example is the often-seen...

    Video Duration: 1 minute and 28 seconds
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    4.3 : The Mathematics of Equilibrium
    01:16
    4.3 : The Mathematics of Equilibrium

    Consider the market for compact cars as an example, where 'P' stands for the price of a compact car in thousands of dollars. We can model the quantity demanded (Qd) and quantity supplied (Qs) with the following linear equations: Quantity Demanded for Compact Cars: Qd = 60−3P Quantity Supplied for Compact Cars: Qs = 20+2P At market equilibrium, Qd = Qs. By setting these two equations equal to each other, we can solve for 'P', the equilibrium price: 60−3P = 20+2P Solving this equation gives us...

    Video Duration: 1 minute and 16 seconds
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    4.4 : Effect of Shift in Demand Curve on Market Equilibrium
    01:23
    4.4 : Effect of Shift in Demand Curve on Market Equilibrium

    Consider an example of a market for electric cars. Rising Demand for Electric Cars: As environmental awareness grows, more consumers opt for electric vehicles (EVs) over traditional gasoline-powered cars. This change in consumer preferences signifies a rightward shift in the demand curve for electric cars, leaving the supply unchanged. • Shortage and Price Increase: To address the resulting shortage, the price of electric cars rises. This higher price incentivizes manufacturers to increase...

    Video Duration: 1 minute and 23 seconds
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    4.5 : Effect of Shift in Supply Curve on Market Equilibrium
    01:17
    4.5 : Effect of Shift in Supply Curve on Market Equilibrium

    The dynamics of market equilibrium, defined by the balance between supply and demand, play a pivotal role in determining the prices and quantities of goods. A fascinating example of this principle can be observed in the technology sector, particularly in smartphone manufacturing. Supply Increase: Imagine a scenario where a major technological breakthrough lowers production costs for smartphones. This innovation acts similarly to a government subsidy by increasing the supply of smartphones,...

    Video Duration: 1 minute and 17 seconds
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    4.6 : Simultaneous Shifts in Demand and Supply Curves I
    01:23
    4.6 : Simultaneous Shifts in Demand and Supply Curves I

    The interplay of supply and demand forces influences market equilibrium. Consider a hypothetical example of a coffee market. Increase in Coffee Demand and Supply • With a surge in global coffee consumption due to growing awareness of its health benefits, demand for coffee increases, shifting the demand curve to the right. • Simultaneously, innovations in coffee farming and processing technologies reduce the cost of coffee production, leading to a rightward shift in the supply curve. •...

    Video Duration: 1 minute and 23 seconds
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    4.7 : Simultaneous Shifts in Demand and Supply Curves II
    01:20
    4.7 : Simultaneous Shifts in Demand and Supply Curves II

    The relationship between demand and supply determines market prices and quantities. The coffee market provides a clear example of how changes in demand and supply affect market equilibrium. Increased Demand and Decreased Supply: • A rise in demand for coffee, driven by its perceived health benefits, shifts the demand curve rightward. • Simultaneously, climate change reduces coffee production, shifting the supply curve leftward. • Outcome: This leads to an increase in the price of coffee as...

    Video Duration: 1 minute and 20 seconds
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    4.8 : Price Gouging
    01:20
    4.8 : Price Gouging

    During the COVID-19 pandemic, markets experienced a significant increase in demand for or reduced supply for goods, which in turn caused sellers to hike prices dramatically. This phenomenon, known as price gouging, was particularly evident with necessities like hand sanitizers and face masks during the pandemic's early days. Items that were once affordable suddenly saw their prices skyrocket, with a bottle of hand sanitizer, for instance, being sold for many times its original price. However,...

    Video Duration: 1 minute and 20 seconds
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    Why Choose JoVE Business

    Better learning outcomes for students

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    Concepts in Context

    Bridge the gap between academic theory and real-life business scenarios with videos that show application of key concepts.

    Better learning outcomes for students

    Peer review studies showed that students' test grades are 2X higher after using JoVE video.

    Easier teaching

    90% of students report higher engagement with subject when using JoVE video.

    Concepts in Context

    Bridge the gap between academic theory and real-life business scenarios with videos that show application of key concepts.