5.3
Total utility, or TU, is the overall satisfaction with the consumption of all units of a product. Consider the utility that John gets from eating pizzas for lunch.
Graphically, the x-axis shows the quantity of pizza John consumes, and the y-axis represents Total Utility.
Marginal utility, or MU, measures the additional satisfaction a person gets from consuming one more unit of a product. It is calculated by dividing the change in Total Utility by the change in quantity consumed of the product.
Also, the slope of the Total Utility curve gives the Marginal Utility curve. The Marginal Utility curve is drawn on a separate graph.
Total Utility and Marginal Utility are closely related. Initially, as John eats pizza, Total Utility rises up to a point. It declines after that. As long as Marginal Utility is positive, Total Utility increases.
The point at which the Marginal Utility curve intersects the x-axis, that is, where Marginal Utility equals zero, indicates the point at which Total Utility is maximized.
Beyond this point, as Marginal Utility becomes negative, Total Utility decreases.
Total Utility
Total utility, or TU, is the overall utility received from the consumption of all units of a product. For example, Nicole eats the first…
Copyright © 2026 MyJoVE Corporation. All rights reserved.