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Consider a hypothetical example where John is evaluating a job offer from a company. If the company performs well, John will earn an annual income of $81,000; if it performs poorly, he will earn $49,000. Each outcome is equally likely, with a probability of 0.5. These two outcomes are mutually exclusive, meaning only one can occur and their probabilities sum to 1. The amounts of $81,000 and $49,000 represent the payoffs associated with each outcome.
John's expected income is the average amount he expects to earn, considering all possible outcomes and their probabilities.
Expected Income = (P1 × X1) + (P2 × X2)
where P1 and P2 are the probabilities of the two outcomes, and X1 and X2 are their corresponding payoffs.
For John,
Thus, John’s expected income is (0.5 × $81,000) + (0.5 × $49,000) = $65,000
This analysis is helpful in decision-making under uncertainty. However, the expected utility should be calculated for further analysis because income alone does not capture how John values different income levels. To do this, the utility values corresponding to all possible income levels are required. It is assumed that John experiences diminishing marginal utility of income, meaning additional income leads to progressively smaller increases in satisfaction. The utility values for the different income levels are shown in the following table:
Table: Utility-Income Relationship
Annual income (in thousand dollars) | Utility (in numbers) |
| 0 | 0 |
| 1 | 1 |
| 4 | 2 |
| 9 | 3 |
| 16 | 4 |
| 25 | 5 |
| 36 | 6 |
| 49 | 7 |
| 64 | 8 |
| 81 | 9 |
| 100 | 10 |
Consider a hypothetical scenario where Neil is offered a job at a company.
The income associated with the job is uncertain. If he performs well, he receives an annual salary of $81,000. Otherwise, his salary is $49,000. There is an equal probability of 0.5 for each outcome.
Expected income is calculated using the expected value analysis.
Neil’s expected income is the product of 0.5 and $81,000 added to the product of 0.5 and $49,000, resulting in $65,000.
To calculate the expected utility, the utility values corresponding to Neil's different income levels are required, which are shown on the graph.
Like most people, Neil experiences diminishing marginal utility of income.
This analysis provides insights into how Neil's utility changes with income and sets the foundation for evaluating his expected utility under uncertainty.
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