1.10:

1.10: 通过调查收集数据

Data Collection by Survey

JoVE Core
Statistics

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JoVE Core Statistics

Data Collection by Survey

1.8: Data Collection by Observations

1.12: Systematic Sampling Method

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01:07 min

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April 30, 2023

Overview

The systematic method of obtaining and analyzing accurate information of a population is called data collection. A survey is a standard method of data collection that involves collecting information from a target human population about their experience, opinion, or knowledge of a product, service, or process. The responses are recorded and interpreted. The most common survey examples are written questionnaires, face-to-face or telephonic conversations, focus groups, and electronic (e-mail or website) surveys.

For instance, the Well-Being Index is a survey that aims at following the trends of U.S. residents regularly. Questions are asked to get feedback on life evaluation, emotional health, physical health, healthy behavior, work environment, and basic access. Finally, the data analysis of the collected data is done.

Surveys are also used to obtain customer feedback on products and services, evaluate the progress in a project, assess consumer expectations, or obtain employee satisfaction. For example, when a company launches new software, it surveys its customers based on a few questionnaires to know its feedback.

Transcript

从样本中收集数据是有效统计分析最关键的部分。

调查是数据收集的常用方法之一。在这里，从目标人群中抽取的个体很少，并且获得了有关他们对产品、服务或过程的经验、观点或知识的信息。对响应进行记录和解释。

例如，考虑一种新香水被引入市场。进行了一项调查，要求参与者以 0 到 10 的等级对香味进行评分，0 表示他们讨厌它，10 表示他们喜欢它。这些回答被汇总起来，以得出市场对香水的接受程度。

标准的调查方法是面对面互动、书面问卷、焦点小组或电话访谈。

调查通常用于获取客户对产品和服务的反馈、评估项目进度、评估消费者期望或获得员工满意度。

Key Terms and definitions

Data Collection - Systematic method of gathering and interpreting information.
Survey - Method of data collection involving targeted questions.
Survey Examples - Questionnaires, interviews, focus groups, electronic surveys.
Population Data Collection - Surveying a whole group to gather statistics.
Customer Satisfaction Survey - A tool used for capturing customer feedback.

Learning Objectives

Define Survey Method - Understanding how data is collected using targeted questions (e.g., survey data collection).
Contrast Different Surveys - What's the difference between different survey methods (e.g., questionnaires vs. interviews).
Explore Survey Examples - Understanding different scenarios where surveys are used (e.g., customer feedback, employee satisfaction).
Explain Purpose of Surveys - Why surveys are used in data collection and their benefits.
Apply Knowledge in Context - How you can use the knowledge of surveys for data collection in real life.

Questions that this video will help you answer

[Question 1] What is survey method and how does it aid in data collection?
[Question 2] How different are various survey methods from each other?
[Question 3] Can you provide examples where surveys are used for data collection?

This video is also useful for

Students - Comprehend how survey data collection supports research and study.
Educators - Provides a clear structure for teaching data collection methods.
Researchers - Highlights the importance of survey methods in conducting research.
Statistics Enthusiast - Foster greater interest and appreciation for collection of data through surveys.

Tags

数据收集调查人口信息数据分析问卷反馈客户产品服务项目员工满意度