Technological Innovations

Technological innovations are new or improved products, processes, or methods that change how goods and services are produced, distributed, or consumed. In microeconomics, they affect firms and markets by altering production functions: automation, software, or improved materials can raise productivity, reduce marginal costs, shift supply, and change firms’ incentives to enter, invest, or compete. Their effects depend on adoption costs, available skills, intellectual property, network effects, and consumer demand, which can influence prices, output, market concentration, and welfare. Studying these changes helps explain productivity growth, competitive advantage, industry transformation, and the distribution of gains among firms, workers, and consumers.

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JoVE Business - Macroeconomics

Wheels of Growth: Technology and Innovation

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2025

Economic expansion over time depends not only on increasing inputs like labor and capital, but also on using them more effectively. Technology and innovation play a pivotal role in this efficiency gain. They allow economies to produce more output without proportional increases in input, a phenomenon captured by the concept of total factor productivity (TFP).Shifting the Production Possibility FrontierInnovations shift the production possibility frontier outward, meaning an economy can generate...

Diffusion of Innovation

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2024

The Diffusion of Innovation theory, proposed by Everett Rogers, explains how, why, and at what rate new ideas and technology spread through cultures. According to the theory, there are five categories of adopters: Innovators (2.5% of the population) are risk-takers willing to try new ideas. Early Adopters (13.5%): They are opinion leaders who adopt new ideas early but with more caution than innovators. Early Majority (34%): They adopt an innovation after a varying degree of time. This time...

Service Innovation and New Service Development

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2025

Improving service processes and aligning them with customer needs are essential for businesses to maintain relevance and competitiveness. Service innovation emphasizes refining service delivery by streamlining workflows, enhancing convenience, and adapting to market demands. For instance, adding contactless payment options in retail stores improves transaction speed and convenience, showcasing how service updates directly impact customer satisfaction. New Service Development (NSD) involves...

Technological Change

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2024

Total Factor Productivity (TFP) measures the efficiency with which inputs are transformed into outputs in production. It is the essence of economic growth, driven by technological advancement. Consider the agricultural sector, where production requires vast amounts of human labor and work animals. Today, modern farm machinery and agriculture technologies have revolutionized how we cultivate crops and produce food much more efficiently. TP = A*f(K, L) TFP is represented as a multiplier 'A' in...

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JoVE Business - Microeconomics
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Impact of Technology on Supply Curve

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2024

Technology plays a pivotal role in shaping the supply curve by influencing the efficiency and productivity of production processes. Advancements in technology enable firms to enhance their manufacturing processes, streamline operations, and produce goods or services more efficiently. As a result, firms can lower their production costs, increase output levels, and supply more goods or services at each price level. This leads to a rightward shift in the supply curve, indicating an expansion of...

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