The favored pathway places the developing positive charge in the arrangement that forms the more stable carbocation intermediate. This stability helps determine which alkene carbon receives hydrogen and which receives the other part of the reagent. As a result, the major product reflects the relative substitution of the possible intermediate structures.
An unsymmetrical alkene has two nonequivalent carbon atoms, so addition can occur in two constitutional orientations. Markovnikov's rule compares these alternatives by considering the hydrogen content of each alkene carbon and the substitution of the resulting intermediate. That comparison predicts which orientation should dominate rather than treating both pathways as equally likely.
Radical reaction conditions and certain catalysts can change the usual regioselective outcome. Under those circumstances, the reaction may favor an anti-Markovnikov product rather than the orientation predicted from the more stable carbocation pathway. Therefore, applying the rule requires attention to the reaction conditions, not only to the alkene structure.
First identify the two carbon atoms of the unsymmetrical alkene and compare how many hydrogen atoms each already bears. Place hydrogen on the carbon with more hydrogen atoms, then assign the other component of the polar reagent to the more substituted carbon. Finally, check whether radical conditions or a catalyst could reverse that preference.
The rule provides an early prediction of which regioisomer, or connectivity arrangement, is likely to form as the major product in an alkene addition. Chemists can use that forecast when selecting an addition reaction and designing a synthetic route, reducing uncertainty about where new atoms will be incorporated into the target structure.
It connects the observed product distribution with the reaction mechanism and the relative stability of possible intermediates. If the major product follows the usual orientation, the result is consistent with the expected polar pathway. If an alternative orientation appears, radical conditions or catalytic effects provide important context for interpreting the outcome.