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A sales budget shows the expected sales revenue for a specific period and is the starting point of the master budget.

It helps managers develop estimates for unit sales using historical results, market trends, and economic forecasts.

For example, Kinetic Kraft Frames, a bicycle manufacturing Company, asks its sales manager, John, to prepare a sales budget.

John reviews prior data and current market trends to forecast demand for company’s goods.

Using this information, John expects the company to sell three thousand units in the next quarter at three hundred fifty dollars per unit.

He calculates the projected revenue of one million fifty thousand dollars, and this figure makes up the core of the sales budget.

This is John’s best estimate of sales revenue for the budget period.

Information from the sales budget will impact the preparation of production and cash budgets at Kinetic Kraft.

In this way, the sales budget guides upcoming decisions by helping the team coordinate production, plan cash flows, and keep operations balanced