消費者の利益を評価するための研究ツールとしてeMASSカスタマイズプログラムを適用する
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08:27 min
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September 27, 2019
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概要
Automatically generated
ここでは、オンライン小売のコンテキストで大量のカスタマイズに対する消費者の反応を調べるプロトコルです。このプロトコルでは、オンライン調査手順と、潜在平均解析を使用して構造方程式モデリングとグループ差異を使用してデータを分析する方法について詳しく説明します。
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Cite this Article
Park, M., Yoo, J. Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits. J. Vis. Exp. (151), e60035, doi:10.3791/60035 (2019).
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