16.3
The prospect theory explains how individuals make decisions under risks and uncertainties, particularly in investments.
Investors focus on changes relative to a reference point rather than absolute outcomes.
Loss aversion, a crucial concept in prospect theory, specifies that the fear of losses outweighs the value placed on equivalent gains.
For example, losing one hundred dollars feels more impactful than gaining one hundred dollars.
The value function in Prospect Theory shows how people evaluate outcomes with a reference point.
Gains are positioned on the concave portion of the curve, reflecting risk aversion, where people prefer smaller but certain gains over larger, uncertain rewards, meaning diminishing sensitivity to gains.
Losses fall on the convex portion of the value function, indicating that individuals are more likely to take risks to avoid or recover from losses.
The steeper slope for losses compared to gains quantifies the emotional impact of losses and reinforces the concept of loss aversion.
By understanding these patterns, investors can create rational strategies, mitigate biases, and achieve better outcomes.
대니얼 카네만과 에이모스 트버스키가 개발한 전망 이론은 개인이 위험과 불확실성 하에서, 특히 투자의 맥락에서 어떻게 결정을 내리는지 설명합니다. 투자자가 효용을 극대화하기 위해 합리적으로 행동한다고 가정하는 전통적인 경제 이론과 달리 전망 이론은 사람들이 절대적인…