소비자 혜택을 평가하기 위한 연구 도구로 eMASS 커스터마이징 프로그램 적용
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08:27 min
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September 27, 2019
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Summary
Automatically generated
여기에 제시된 프로토콜은 온라인 소매의 맥락에서 대량 사용자 정의에 대한 소비자의 반응을 검토하는 프로토콜입니다. 이 프로토콜은 온라인 측량 절차와 잠재 평균 분석을 사용하여 구조 방정식 모델링 및 그룹 차이를 사용하여 데이터를 분석하는 방법을 자세히 설명합니다.
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Cite this Article
Park, M., Yoo, J. Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits. J. Vis. Exp. (151), e60035, doi:10.3791/60035 (2019).
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