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    8.1 : Perfect Competition
    01:26
    8.1 : Perfect Competition

    A perfectly competitive market is distinguished by several key characteristics, ensuring that no single participant has the power to unilaterally  influence the market price for goods and services. First, there are a large number of buyers and sellers in the market, none of which are large enough to dictate market conditions. This ensures a high level of competition exists where the price is determined by the overall supply and demand within the market. Second, the products that are offered by...

    Video Duration: 1 minute and 26 seconds
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    8.2 : Demand Curve in a Perfectly Competitive Market
    01:19
    8.2 : Demand Curve in a Perfectly Competitive Market

    In a perfectly competitive market, the demand curve faced by an individual firm is perfectly elastic, reflecting the firm's inability to unilaterally influence the market price due to the presence of many other sellers offering identical products. This horizontal demand curve indicates that the firm can sell any quantity of its product at the prevailing market price. The seller has no power to set a price higher than the market price. This is because consumers would simply purchase all their...

    Video Duration: 1 minute and 19 seconds
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    8.3 : Revenues in Perfect Competition
    01:18
    8.3 : Revenues in Perfect Competition

    In a perfectly competitive market, firms consider three ways to measure revenues: Total Revenue (TR), Marginal Revenue (MR), and Average Revenue (AR). Total Revenue: Total income from sales, calculated by multiplying the product's selling price by the quantity sold. Marginal Revenue: The change in total income generated by selling one more unit of the product. Average Revenue: Revenue earned per unit sold, which is total revenue divided by total units sold. Under perfect competition, AR is...

    Video Duration: 1 minute and 18 seconds
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    8.4 : Short-run Profit Maximization I
    01:31
    8.4 : Short-run Profit Maximization I

    The concept of profit maximization is fundamental to understanding how firms make decisions. Firms in these markets must accept the market price as it is because of the intense competition of the market and homogeneity of the product. The Profit Maximization Rule: Profits are maximized when firms produce that quantity where the marginal cost (MC) of producing an additional unit equals the marginal revenue (MR) gained from selling that additional unit. Marginal Cost (MC): The increase in a...

    Video Duration: 1 minute and 31 seconds
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    8.5 : Short-run Profit Maximization II
    01:23
    8.5 : Short-run Profit Maximization II

    Determining the optimal production quantity is crucial for manufacturers and service providers alike, aiming to maximize profits in a competitive market. The intersection of Marginal Revenue (MR) and Marginal Cost (MC) curves offers a clear path to this goal. This pivotal point, known as q*, reveals the profit-maximizing quantity. Calculating Total Revenue: At q*, total revenue is calculated by multiplying the quantity (q*) by the product's price. Calculating Total Cost: Utilize the Average...

    Video Duration: 1 minute and 23 seconds
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    8.6 : Shut Down Point
    01:24
    8.6 : Shut Down Point

    A decision to shut down means that the firm is temporarily suspending production. The firm should continue production as long as it can cover its total variable costs and still make a partial contribution to its fixed cost obligations. This situation will occur as long as the average revenue per unit sold is greater than the average variable cost at the quantity of production that maximizes profits, q*. However, if the average variable cost exceeds the average revenue at q*, then the firm will...

    Video Duration: 1 minute and 24 seconds
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    8.7 : Short-run Supply Curve in Perfect Competition
    01:26
    8.7 : Short-run Supply Curve in Perfect Competition

    Consider a small enterprise engaged in producing and selling lemonade, operating in a market among numerous other firms with similar ventures. This enterprise, aiming to maximize profits without incurring losses, assesses its production costs to determine the optimal quantity of lemonade to produce. A crucial principle for this enterprise involves examining two critical cost aspects: the cost of producing an additional unit of lemonade, known as the marginal cost (MC), and the lowest cost at...

    Video Duration: 1 minute and 26 seconds
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    8.8 : Zero Economic Profit
    01:36
    8.8 : Zero Economic Profit

    Zero economic profit indicates a state where a firm's total revenue precisely matches its total costs, including both explicit and implicit costs. This condition, often misunderstood, does not imply the absence of profit, as the firm owner is making as much profit in the existing market as would be possible in any other market. This means the firm owner operating in the market has no incentive to exit the market. Economic vs. Accounting Profit: Economic profit considers opportunity costs, which...

    Video Duration: 1 minute and 36 seconds
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    8.9 : Long-run Competitive Equilibrium I
    01:43
    8.9 : Long-run Competitive Equilibrium I

    When firms in perfect competition reach a long-run competitive equilibrium, the market forces of supply and demand balance out. This leads to zero economic profit for the firms remaining in the market. Mechanism of Market Adjustment: • Entry of new firms when existing firms earn above-normal profits leads to increased market supply and reduced prices. • The exit of existing firms facing losses leads to decreased market supply and increased prices. Achievement of Equilibrium: The continuous...

    Video Duration: 1 minute and 43 seconds
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    8.10 : Long-run Competitive Equilibrium II
    01:25
    8.10 : Long-run Competitive Equilibrium II

    A long-run competitive equilibrium in the market is facilitated through the fulfillment of three crucial conditions. Profit Maximization at Minimum Cost: Firms strive to maximize their profits by producing goods or services at the lowest possible average cost for any level of production. All firms have equal access to the same resources and technology used in production, allowing all firms in the market to operate under the same production cost curves. No Incentives for Entry or Exit:  Since...

    Video Duration: 1 minute and 25 seconds
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    8.11 : Long-run Supply Curve in Perfect Competition
    01:22
    8.11 : Long-run Supply Curve in Perfect Competition

    In a perfectly competitive market within a constant-cost industry, the long-run supply curve is perfectly elastic. This means it's a straight horizontal line. This occurs because, in such markets, numerous firms are producing and selling identical products. As a result, no single firm can influence the market price by independently altering its output level. When firms produce at their lowest average total cost (ATC), they reach a state of efficiency, producing goods at the cheapest rate...

    Video Duration: 1 minute and 22 seconds
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    8.12 : Long-run Supply Curve in Increasing and Decreasing Cost Industries
    01:33
    8.12 : Long-run Supply Curve in Increasing and Decreasing Cost Industries

    The long-run supply curve in perfect competition behaves differently in increasing-cost and decreasing-cost industries. It's important to note that this curve is not always a horizontal line. In an increasing-cost industry, the costs of production materials and resources increase as more companies start producing the same product. This happens because the demand for these input resources increases as the industry grows, making them more expensive. As a result, the long-run supply curve slopes...

    Video Duration: 1 minute and 33 seconds
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    90% van de studenten meldt meer betrokkenheid bij het vak bij het gebruik van JoVE-video's.

    Concepten in context

    Overbrug de kloof tussen academische theorie en echte bedrijfsscenario's met video's die de toepassing van kernconcepten laten zien.