Waardeketen - Concept

The value chain of an organization describes the sequence of activities or processes involved in creating and delivering a product or service to the customers.

It's composed of two main categories of activities - primary and support activities.

Primary Activities are the fundamental processes in creating and delivering the product or service.

These include inbound logistics, operations, outbound logistics, marketing and sales, and after-sales service.

Support Activities offer crucial support to primary activities.

These include infrastructure, human resources management, technology development, and procurement.

Analyzing each activity within the value chain enables a company to identify opportunities for creating value, reducing costs, enhancing efficiency, and gaining a competitive advantage.

Activities outside the core business can be outsourced, allowing the company to concentrate on its core competencies.

For instance, Uber connects drivers with passengers, focusing on marketing its service and technology while outsourcing vehicle ownership and operation. This strategy enhances Uber's strengths, giving it a competitive advantage.