Required Return vs. Cost of Capital

The required return is the minimum return investors expect to earn from investing in a company.

It reflects the level of risk associated with the investment, where higher risks demand higher returns.

On the other hand, the cost of capital represents a company's cost to finance its operations and growth through debt, such as bonds or loans, or through equity, such as stocks.

This cost is what the company must pay to obtain funds from lenders and shareholders.

For example, TechGrow Corporation needs one hundred million dollars to launch a new line of high-technology farming equipment.

TechGrow can raise this money by issuing bonds at a five percent interest rate, known as the cost of debt.

Alternatively, they could sell shares where investors expect a seven percent return, known as the cost of equity.

If TechGrow's projects are expected to generate an eight percent return, this exceeds the required return of equity investors and the company's cost of debt.

The investment is likely favorable because it promises a return that covers the costs and risks and yields a profit.