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Continuous reinforcement, like giving a dog a treat every time it sits in a place, reinforces the sitting behavior.

Conversely, partial reinforcement rewards intermittently, maintaining behaviors longer and preventing quick extinction once a behavior is established.

Partial reinforcement includes four types.

Fixed interval schedules reward behavior after a set time. For instance, employees receive a paycheck every two weeks.

Conversely, variable interval schedules reward behavior at varying and unpredictable times. For example, employees receiving surprise bonuses for cleanliness stay motivated to maintain cleanliness consistently.

Fixed ratio schedules reward behavior after a set number of responses, like a commission given to a salesperson after every five sales.

In contrast, variable ratio schedules reward behavior after varying responses, creating high and steady effort. For example, video game players receive random rewards, keeping players engaged and playing longer.

Variable ratio schedules are the most effective, as their unpredictability keeps individuals motivated due to irregular rewards.