Chapter 1
Research Methods

Research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions,…

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and…

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be…

Some researchers gain access to large amounts of data without interacting with a single research participant. Instead, they use existing records to…

In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's…

The most basic experimental design involves two groups: the experimental group and the control group. The two groups are designed to be the same…

The placebo effect occurs when people's expectations or beliefs influence or determine their experience in a given situation. In other words,…

Ideally, the people who observe and record the children’s behavior are unaware of who was assigned to the experimental or control group, in…

Correlation means that there is a relationship between two or more variables (such as ice cream consumption and crime), but this relationship does…

While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is…

Regression toward the mean (“RTM”) is a phenomenon in which extremely high or low values—for example, and individual’s blood…

The "center" of a data set is also a way of describing location. The two most widely used measures of the "center" of the data…

The Simple Experiment: Two-group Design
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Source: Laboratories of Gary Lewandowski, Dave Strohmetz, and Natalie Ciarocco—Monmouth University
A two-group design is the simplest way to…

Source: Laboratories of Gary Lewandowski, Dave Strohmetz, and Natalie Ciarocco—Monmouth University
Clinical research focuses on the efficacy…