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Goal pursuit can take many forms, from educational attainment to healthy diets to finding happiness. Much research on goal pursuit investigates factors that moderate motivation levels or goal commitment1,2,3,4,5, while others focus on examining the consequences of active goals6,7,8,9,10. The methodology described and discussed in the current paper was specifically developed to test the activation and pursuit of cognitive goals and the associated consequences. A cognitive goal (or thinking goal) is defined as a desired state of mind11. Cognitive goals may encompass specific thought outcomes, such as those related to motivated reasoning12 or confirmation bias13, or they may be about achieving a certain mode of thinking, whether it is to be more accurate14 or to think more creatively15 or at a higher level11. While the antecedents and consequences of various cognitive goals have been examined in various empirical settings, the activation of these motivational states has often been implied rather than directly tested. For example, several studies have indirectly manipulated the need for cognitive closure by manipulating time pressure, but the actual activation of the motivational state was implied based on prior research16,17,18,19.
The setup of this methodology is based on one of the principles of goal pursuit6,10,20: that unsatisfied active goals lead to persistence, so individuals have a high tendency to resume if they have been interrupted during goal pursuit. In contrast, if the interrupted task is unrelated to goal pursuit, the rate of resumption amongst individuals would be relatively lower. To illustrate, an individual shooting hoops to reach a certain success rate is highly likely to resume the activity after being interrupted by a lunch break, even if there are other available activities that could be more appealing (e.g., playing a video game or taking a nap). In contrast, if the individual is shooting hoops simply because it is a convenient activity at the time, there is a lower chance that this person would resume after taking a lunch break, especially if other appealing activities are available.
A cognitive goal, when activated, would also result in a higher resumption rate if the individuals are interrupted during goal pursuit. However, there is a critical difference between interrupting a behavioral goal pursuit and interrupting a cognitive goal pursuit. Interrupting a behavioral goal pursuit typically means that the interruption is successful in pausing the goal pursuit process because, for instance, just as it is difficult to shoot hoops and eat lunch at the same time, it is challenging for people to be physically engaged in two separate tasks simultaneously. This is not the case, however, when interrupting the pursuit of cognitive goals. People can continue to have and develop thoughts, even during periods of interruptions, which is why people often find themselves persistently pondering unresolved issues, even when forced to step away to eat a meal or take a shower. In fact, recent studies have demonstrated that people engage in complex cognitive processes even when asleep21,22,23. The protocol introduced in the current research is designed to address this unique characteristic of cognitive goal pursuit: that people can continue to pursue and potentially even satisfy the activated cognitive goal during the interruption period. Specifically, this protocol includes an activity that distracts participants during the interruption stage to prevent automatic goal pursuit.
The gist of this protocol involves: (1) manipulating the activation of a proposed cognitive goal, (2) presenting an "unrelated" cognitive task that participants anticipate would either satisfy or dissatisfy the activated cognitive goal, (3) interrupting the cognitive task while creating a distraction, and (4) observing participants' choices to resume or abandon the interrupted task. The underlying premise of the protocol is that participants would be more likely to resume an interrupted task if the task is perceived as an opportunity to satisfy the activated cognitive goal; therefore, a higher resumption rate in this condition provides empirical evidence that the proposed cognitive goal is indeed being actively pursued.
When implementing the protocol, participants are told that they will be completing three supposedly unrelated tasks. In reality, participants complete the first task but then have to choose between doing only the second or third task. In addition, the tasks are actually related, and each task serves an important purpose for the experiment. The first task manipulates cognitive goal activation. The second task (which is interrupted) manipulates whether or not that task is expected to satisfy the activated cognitive goal. The third task serves as an attractive alternative for when participants later choose between completing only the second task (resuming the interrupted task at the cost of a more enjoyable task) or completing only the third task (abandoning the interrupted task for a more enjoyable task). The interruption introduced at the beginning of the second task involves typing nonsense words. While participants are warned about this interruption at the beginning of the overall session, they are also told that the timing will be random. This is to enhance the feeling of disruptiveness.
While this protocol can be adapted to test the activation of a variety of cognitive goals, the example of a recent study, which tested whether causal uncertainty (i.e., uncertainty about why something happened) activates a goal to think more abstractly11, is used here in an attempt to provide more details and contextual background on the protocol. The theory was proposed and demonstrated as an extension of prior work showing that abstract thinking (considering central, overarching themes and similarities across events as opposed to peripheral, lower-level details and differences between events) reduces causal uncertainty24. As individuals recurrently experience the benefit of abstract thinking, they develop a tendency to activate a goal to think more abstractly when experiencing causal uncertainty. The survey is available online34.