In Western societies, looking good, healthy, and young is very important to feel right, fit in, interact with others, and be successful, becoming a core element of the self-concept and self-esteem. How satisfied one person is with her/his body depends on personal perception, specifically, with how s/he feels, perceives, imagines, and reacts to physical appearance and body functioning1,2. Following this definition, it is possible to identify two qualitatively different dimensions within this construct. On the one hand, there is the perceptive dimension, which depends on evaluating the size, shape, and proportions of the body itself; on the other hand, there is the cognitive-emotional domain (i.e., 'body satisfaction'3), which is the subject of this research.
Essentially, body satisfaction is a person's degree of acceptance of his or her physical appearance4, which is bad if this assessment affects self-confidence negatively and positive when it increases personal confidence in interacting with others5,6. Traditionally, it has been considered that when a person ages and enters the last stage of life (taking age 50 as the cut-off point for middle age), body image concerns decrease substantially. In other words, it is believed that perceptual distortions about body image typical in adolescence and youth6,7,8 are rare in older people9,10. The reason is that the focus of concern shifts from weight and fitness to other significant physical defects more associated with lack of health and physical decline.
In this line, the scientific literature has shown that the main concerns about the physical appearance of older people focus on the signs of aging, such as loss of fitness, wrinkling and aging skin, hair loss and grey hair, body odor, among others11,12. It has also been argued that the perception of these aging signs plays an evolutionary and adaptive role, since it allows people to become progressively aware of aging, thus helping to accept the transformation and deterioration of physical appearance. Although this may be right, it is no less true that aging awareness negatively influences body satisfaction. Not in vain, the widespread phenomenon of 'midlife crisis' refers to a tipping point in which the person starts to realize that s/he is aging and, in some cases, this comes along with experiencing depressive symptoms which, if not properly addressed, can interfere with personal wellbeing and mental health11,13.
The psychological and emotional implications derived from the senescence awareness have been studied14. In that sense, the deterioration of the physical appearance has been considered the most unmistakable sign that someone can experience regarding the arrival of senescence15. This is coupled with the feeling of playing an irrelevant and undervalued social role 16. Therefore, self-identification as an 'older person' is irremediably linked to a gradual acceptance of new limitations and unfavorable circumstances. Thus, the older person begins to experience difficulties and emotional problems, such as anxiety, stress, or depression. Shortly, the person may self-identify with negative social roles while poorly accepting the physical limitations associated with aging17,18.
In different age groups, such as adolescents and youth, it is known that satisfaction and body image can improve with intervention programs1,19. Examples of this are the well-known interventions of Cash (1997)20 and PICTA (Preventive program on body image and eating disorders in Spanish) by Maganto, del Río and Roiz (2002)21, as well as some more recent programs (Kilpela et al., 2016)22, Halliwell et al. (2016)23, McCabe et al. (2017)24 or Bailey, Gammage and Van Ingen (2019)25. However, none of them target mature people and focus mainly on females, except for the intervention developed by Sánchez-Cabrero (2012)26 called 'IMAGINA' that this study aims to validate. Let us suppose that a therapeutic intervention on body image can contribute to self-acceptance and develop a positive self in young people. There is no reason for not applying it and intervening in older people who face radical changes in their bodies27,28,29.
The experimental design is the most effective methodology for determining causal relationships and evaluating whether a therapeutic intervention produces improvements. First, it is necessary to isolate the intervention effect from the rest of the intervening variables, something that in the social sciences is very costly and complex since the factors that can influence are almost innumerable. Second, it also requires a pre-post treatment comparison, comparisons between control and experimental groups, the randomization of the participants in the conditions of control and treatment, as well as the study of the most relevant intervening variables. Thus, this experiment follows two main objectives: (1) to analyze the improvement in body image satisfaction of persons over 50 years of age enrolling in a specific program of body satisfaction compared with the progress gained in a general program (non-specific); (2) to examine the relationship between body satisfaction and intervening variables such as age, gender, relationship status, time of year of participation, and living either in a metropolitan or countryside residence.