Online medical consultation has become an increasingly important mode of healthcare delivery, extending access to medical services beyond conventional face-to-face encounters1. In China, the expansion of internet telemedicine has been reinforced by policy development, market growth, and deeper integration with the broader healthcare system, making digital consultation an increasingly important component of healthcare organization2. Large-scale evidence from internet hospitals further indicates that online consultation services are now operating at substantial scale, functioning as a meaningful part of routine service provision rather than a marginal supplement3. At the same time, asynchronous telemedicine has broadened the scope of remote care by allowing flexible interaction patterns, improving accessibility while concurrently increasing the operational complexity of digital consultation platforms4.
As these platforms expand, their performance cannot be judged solely by technical availability. Patient experience and service quality have become central outcomes of digital care delivery5. Recent research has shown that the use of online consultation systems is associated with measurable differences in patient experience, especially concerning access, convenience, and appointment processes6. However, digital consultation also generates additional physician workload, including message handling and work performed outside routine clinical hours, which makes capacity management a central operational concern7. This challenge is intensified by the uneven distribution of demand across physicians, because visible service cues such as reviews, ratings, and other profile information can channel patient traffic toward a limited subset of highly visible doctors8. Doctor-patient assignment on online consultation platforms is, therefore, not merely a patient-side search problem, as physicians may also show selective response preferences when facing heterogeneous consultation requests9.
From the patient's perspective, the choice of online consultation is inherently multidimensional. Users simultaneously weigh waiting time, physician qualifications, hospital level, service mode, and consultation cost when choosing care options10. Consistent with this complexity, a recent systematic review concluded that online medical consultation platforms require recommendation mechanisms capable of reducing information overload and better aligning patient needs with physician resources11. Methodological studies have accordingly begun to introduce structured matching approaches, including dynamic stable matching under incomplete information, to improve doctor-patient allocation in online consultation environments12. More recent recommendation research has further emphasized that doctor-patient matching should improve allocation efficiency while reducing excessive concentration of demand around highly visible physicians from top-tier hospitals13. Mixed-method evidence shows substantial heterogeneity in telemedicine preferences, indicating that a one-size-fits-all allocation logic is unlikely to be sufficient at platform scale14. Despite these advances, the existing literature tends to treat compatibility-related factors and physician capacity constraints as separate problems, even though online consultation platforms must manage both relational fit and service absorbability simultaneously11.
To address this gap, this method aims to establish a scalable experimental framework for compatibility- and capacity-aware doctor-patient matching on large-scale online medical consultation platforms. The rationale behind this technique is that optimizing either clinical preference or physician service capacity in isolation leads to prolonged waiting times, uneven physician workloads, and suboptimal consultation experiences. The primary advantage of this hybrid strategy over alternative rule-based or single-objective allocation techniques is its ability to jointly model patient needs, physician characteristics, and dynamic service constraints to maintain workload balance and high patient satisfaction12. By detailing the construction of the hybrid matching score and the fold-based evaluation process, this protocol provides a practical basis for intelligent consultation routing. Readers can leverage this methodological framework to determine whether a dual-aware matching logic is appropriate for optimizing triage, resource allocation, and workflow management in their specific digital health applications.