Affiliation: Tsinghua University, Department of Psychology, School of Social Sciences; Eye Transport Inc.

Dr. Jibo He, BA & BS from Peking University in China, MSc & Ph.D. in Psychology from the University of Illinois in the USA. Dr. He is a fellow of the National Academy of Inventors, a former university director of the Federal Aviation Administration Center of Excellence, and a tenured professor at Wichita State University. Dr. He has published in the areas of driving simulators, driver fatigue, driver distraction, biomathematical models of fatigue, flight simulators, eye tracking, user experience, and virtual reality. Dr. He is currently an associate professor at Tsinghua University, the Chief Scientist of Eye Transport Inc., and a consultant for BMW, Boeing, Huawei, China Eastern Airlines, and Apple.