Affiliation: Ruhr West University of Applied Sciences; University of Twente

Maike Hübner is a research associate at the Ruhr West University of Applied Sciences (HRW) and a PhD candidate at the University of Twente. She is affiliated with the Usability and Interaction Laboratory (UnI Lab) at HRW and the Chair of Product-Market Relations at the University of Twente. Her research focuses on neuromarketing and consumer behavior with a strong emphasis on biometric data collection methods. She has particular expertise in eye-tracking, electrodermal activity, and facial expression analysis, as well as in multimodal data integration for applied psychology and advertising contexts. Her recent publications in Frontiers in Psychology and Frontiers in Neuroscience detail methodological protocols and reproducibility challenges in biometric research, underlining her commitment to advancing transparency and methodological rigor in applied neuroscience.