Affiliation: Department of Business Administration and Economics, Ruhr West University of Applied Sciences

Julia Thalmann is a professor of business administration with a focus on trade, retailing, and e-commerce at the Ruhr West University of Applied Sciences (HRW), where she heads the Usability and Interaction Laboratory (UnI Lab). Her research bridges applied psychology, marketing, and consumer behavior, with a strong focus on neuromarketing methods and user experience. She has extensive expertise in designing and supervising biometric studies with the aim of better understanding consumer decision-making and negotiation behavior. Prof. Thalmann has led numerous interdisciplinary projects at the intersection of business and applied science and recently co-authored publications in Frontiers in Psychology and Frontiers in Neuroscience. She is committed to fostering methodological transparency and reproducibility in applied research, making her a strong advocate for advancing reporting standards in this field.