Demographic Change

Demographic change is the long-term shift in a population’s size, age structure, geographic distribution, or composition, and it plays a central role in macroeconomics. Fertility, mortality, life expectancy, and migration alter the balance between working-age people, dependents, and retirees, changing labor supply and the demand for goods and services. These shifts influence economic growth, productivity, household saving, investment, wages, public spending, and the sustainability of pensions and healthcare systems. Macroeconomic analysis of demographic change helps governments anticipate labor shortages, manage population aging, assess migration policies, and design strategies that support living standards during demographic transitions.

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JoVE Business - Microeconomics

Technological Change

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2024

Total Factor Productivity (TFP) measures the efficiency with which inputs are transformed into outputs in production. It is the essence of economic growth, driven by technological advancement. Consider the agricultural sector, where production requires vast amounts of human labor and work animals. Today, modern farm machinery and agriculture technologies have revolutionized how we cultivate crops and produce food much more efficiently. TP = A*f(K, L) TFP is represented as a multiplier 'A' in...

The Total Effect of Price Change

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2026

When the price of a product changes, it affects the consumption behavior of the consumer. This change in consumption is called the price effect or the total effect of price change. Here, the price of only one product changes. For example, a student's monthly allowance is $100 for books and snacks. The price of a book drops from $20 per unit to $10 per unit, while the price of snacks remains at $5 per unit. This affects the budget constraint or the budget line. Now, the student can purchase ten...

Changing Marketing Landscape

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2024

The marketing landscape is continually evolving, with the recent drivers of change being digital technology, AI, economic shifts, and a growing emphasis on sustainability. Digital Technology has revolutionized customer engagement, offering new avenues for reaching and understanding consumers. Digital tools, spanning social media, e-commerce, data analytics, and customer relationship management systems, open new avenues for advertising, customer insights, personalized messaging, and reshaping...

Economic Growth and Climate Change

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2026

Economic growth can create more pressure on the environment when production methods stay the same. As an economy expands, factories produce more, transport activity increases, and businesses use more energy and natural resources. This is the scale effect.Imagine a region where many new warehouses and industrial plants open because demand is growing. More trucks move goods, and more electricity is needed to keep production running. If the same energy sources are used, carbon emissions can rise...

Marginal Propensity to Consume

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2025

The marginal propensity to consume (MPC) describes how much of an additional dollar of disposable income a household is likely to spend rather than save. It provides insight into consumer behavior and is a foundational component in the analysis of fiscal policy effectiveness and national income determination.Concept and MeasurementMPC is measured as the ratio of the change in consumption (ΔC) to the change in disposable income (ΔY), expressed as:MPC = ΔC / ΔYFor example, if an individual's...

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