Online Platforms
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09:44
Methods to Test Visual Attention Online
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Cited by 26 •
2015
To replicate laboratory settings, online data collection methods for visual tasks require tight control over stimulus presentation. We outline methods for the use of a web application to collect performance data on two tests of visual attention.
01:27
Online Marketing I
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2024
The emergence of digital platforms has led to a plethora of options available online, rendering marketing indispensable for promoting products and services offered by businesses. It aims to achieve goals and drive desired outcomes through digital channels. Key objectives include: • Online marketing aims to generate and convert leads into paying customers through strategies like email marketing or optimizing landing pages to help nurture prospects, guiding them through the sales funnel and...
01:24
Online Marketing II
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2024
Online marketing encompasses a wide range of strategies designed to reach customers through internet-based channels, including these five essential types: SEO (Search Engine Optimization): involves optimizing a brand's online content to appear as a top result for specific keyword searches. By optimizing a company's website and content for search engines, the brand can increase visibility in organic search results. Content Marketing: focuses on creating and sharing valuable, relevant, and...
08:05
Measuring Statistical Learning Across Modalities and Domains in School-Aged Children Via an Online Platform and Neuroimaging Techniques
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Cited by 15 •
2020
Presented here is a protocol introducing a set of child-friendly statistical learning tasks geared towards examining children’s learning of temporal statistical patterns across domains and sensory modalities. The developed tasks collect behavioral data using the web-based platform and task-based functional magnetic resonance imaging (fMRI) data for examining neural engagement during statistical learning.
11:11
Effects of Transcranial Alternating Current Stimulation on the Primary Motor Cortex by Online Combined Approach with Transcranial Magnetic Stimulation
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Cited by 11 •
2017
Transcranial Alternating Current Stimulation (tACS) allows the modulation of cortical excitability in a frequency-specific fashion. Here we show a unique approach which combines online tACS with single pulse Transcranial Magnetic Stimulation (TMS) in order to "probe" cortical excitability by means of Motor Evoked Potentials.
FAQs
Algorithms and platform features influence behavior by organizing what users encounter, how they present themselves, and how they receive responses. These arrangements can affect attention, decisions, and reactions to social cues without researchers treating the platform as a neutral setting. In psychological studies, examining this structure helps connect observed behavior with the digital context in which it occurs.
User profiles, content, communication, and feedback operate together as interacting components. Profiles provide a framework for representing participants, content supplies material for attention and interpretation, communication enables social exchange, and feedback signals responses within the system. Studying these components separately and together can clarify whether a psychological outcome relates to social interaction, platform organization, or both.
Online platforms are not fixed research environments because their features and social conditions can change over time. A finding observed under one arrangement may not apply after the platform modifies how users interact, access content, or receive feedback. Researchers therefore need to interpret results in relation to the platform conditions present during data collection and avoid treating outcomes as permanently stable.
Psychologists can use online platforms for behavioral experiments, surveys, digital interventions, and observational studies. The appropriate design depends on whether researchers need to examine responses under arranged conditions, collect reported experiences, provide an intervention, or study behavior as it occurs. Selecting among these approaches determines the kind of evidence available about attention, identity, relationships, mental health, or group behavior.
Privacy and consent require explicit attention when psychological research uses online platforms. Researchers must consider how participant information, interactions, and responses are handled within the study, rather than assuming that accessible online data automatically support unrestricted use. Addressing these concerns strengthens the ethical basis of experiments, surveys, interventions, and observational research conducted through digital systems.
Sampling bias can limit how confidently researchers extend findings from an online platform to broader populations. People who participate, use particular features, or remain visible in available data may not represent all relevant users. Psychological conclusions should therefore distinguish patterns observed within the accessible sample from claims about wider attention, identity, relationships, mental health, or group behavior.
Online platforms support research on attention, identity, social relationships, mental health, and group behavior, alongside studies of decision-making and responses to social cues. Their accessibility and large-scale data can make timely investigation possible, while platform structure supplies a context for observing interaction and feedback. Interpretation still requires attention to consent, privacy, sampling limitations, and changing conditions.