5.20
The total effect or price effect is the sum of substitution and income effects.
In the graph, the movement of John's equilibrium point from E to F represents the total effect.
The decrease in the price of clothing affects John's weekly consumption in two ways.
First, the relative prices of the goods change, which causes a substitution effect.
Secondly, his purchasing power increases, which causes an income effect.
To illustrate this, a budget line, JK, is drawn parallel to BL2 and tangent to IC1 at point D. JK has the same slope as BL2. So, it captures the new relative prices of the two goods.
Point D shows how much more clothing John would choose to maintain his satisfaction level while minimizing his budget under the new price ratio.
Movement from Point E to Point D represents the substitution effect. It shows a change in quantity purchased due to new relative prices.
The movement from Point D to Point F is the income effect. It shows the change in quantity purchased due to higher purchasing power.
When the price of a product changes, it affects the consumption behavior of the consumer. This change in consumption is called the total effect, which…
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