20.2
Utility measures the satisfaction an individual gets from consuming products.
Income enables the purchase of these products. So, utility and income are related.
Consider John. As his income increases, he purchases more products, leading to higher utility.
Economists often assume utility can be measured numerically to analyze the relationship between utility and income. Additionally, they assume most people experience diminishing marginal utility of income.
For example, the first $20,000 of John's income provides 20 units of utility, while the next $20,000 adds only 12. Thus, at $40,000, John's total utility increases, but the additional utility from the second $20,000 is less than the first.
This also means that John perceives a loss of income as more significant than an equivalent income gain. For example, if John's income drops from $40,000 to $20,000, he loses 12 utility units. However, an increase from $40,000 to $60,000 gains him only six units of utility.
Understanding the diminishing marginal utility of income helps to analyze consumer behavior.
Utility reflects the satisfaction individuals gain from consuming goods and services. As income rises, people can afford more goods and services, incr…
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