3.12
Perception is influenced by the perceptual set, context, motivation, and emotion.
Perceptual set, or perceptual expectancy, is the tendency to perceive things based on past experiences or expectations. For example, preschool children believe burgers taste better when served in a McDonald's bag than in a plain white bag.
Perception is also influenced by stereotypes about culture, ethnicity, gender identity, sexual orientation, income, age, and ability levels in everyday life.
Context plays a role in shaping perceptions. For example, drivers tend to dislike pedestrians' leisurely pace, while pedestrians tend to dislike drivers' impatience.
Motivation affects perception. For example, climbing a mountain with a heavy backpack feels harder if the climber has less motivation to get to the top. But, a motivation to watch a beautiful sunset from the mountain top makes one move faster ignoring the discomfort.
Emotions, too, can drive perceptions in different directions. For instance, hearing sad music can lead to interpreting homophonic words with a sadder meaning, such as hearing "mourning" instead of "morning."
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perc…
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