15.3
Ethical decision-making is essential for aligning actions with core principles and maintaining consistent values and professional conduct.
This process includes two primary perspectives normative and psychological.
The normative approach sets explicit standards for ethical behavior.
It guides individuals and businesses to act based on honesty, fairness, and accountability.
This approach differentiates right from wrong and is applicable in both professional and personal contexts.
Consider Alex, an investment banker assessing a bottling plant project that is profitable but poses environmental risks.
According to the normative approach, Alex should decline the project and prioritize corporate responsibility and ethical integrity over profit.
In contrast, the psychological approach examines how individuals and businesses make decisions in real-life situations influenced by personal motivations and inherent biases.
Alex experiences internal conflict as supporting the bottling plant project could benefit his career growth but would violate ethical principles.
Ethical decision-making requires balancing ideals with the complexities of human motivations and inherent biases.
This balance reinforces the need for a principled approach in business.
Ethical decision-making is the process of aligning actions with established principles to maintain consistency in values and professional conduct. It…
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