16.21
Psychological concepts provide frameworks for understanding human behavior, emotions, and decision-making.
Behavioral biases are systematic deviations from rational thinking. They often arise from mental shortcuts and impact financial decisions.
Common behavioral biases include limited attention, loss aversion, omission bias, and overconfidence.
Consider Sarah, an investor building her portfolio.
Limited attention might lead her to focus on recent news or flashy information about a company while ignoring its weak financial fundamentals.
Loss aversion, which is a tendency to avoid losses over seeking equivalent gains, could cause her to hold onto underperforming stocks when selling could prevent further losses.
Omission bias may make Sarah avoid diversifying her portfolio due to perceived risks in unfamiliar investments, despite diversification reducing overall risk.
Overconfidence bias is a situation where individuals overestimate their knowledge or abilities.
It might lead Sarah to assume her decisions are superior without proper research and expose her to financial losses.
Understanding and addressing these behavioral biases aids financial decision-making.
Behavioral biases influence financial decision-making by shaping how individuals perceive risk, assess information, and react to market fluctuations.…
Copyright © 2026 MyJoVE Corporation. All rights reserved.