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JoVE Journal
Behavior

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Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
 

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Article doi: 10.3791/58846
May 24th, 2019

Summary May 24th, 2019

This article presents a new conceptualization of the in-store search process, the 3S Model, which captures customers’ visual attention at three distinct levels of analysis: Stock, Shelf, and Store. We illustrate the usefulness of our conceptualization through three eye-tracking studies, one from each level of analysis in the 3S Model.

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