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Commercial networks (e.g., state-level retail systems and regional business districts) consist of heterogeneous actors that both cooperate and compete. Their interactions are shaped by spatial location, category structure, and directional movement of customers and goods. As a result, single-point indicators (e.g., sales alone) may not objectively reflect a node’s structural role in the network1,2,3. Firms within the same district can differ markedly in scale and operating conditions, and their interactions are further conditioned by spatial context and temporal footfall. Therefore, heuristic indicators and simple sales rankings can be inadequate for characterizing network position and cross-node reinforcement or inhibition3.
Complex-network theory provides a holistic perspective for quantifying node importance. PageRank (PR) estimates importance by simulating a random walk and has been widely used in ranking and diffusion models. Prior work shows that PR can be generalized to weighted settings by replacing the adjacency matrix with a weight matrix and by using node strength rather than degree4. Weighted PR formulations further balance degree- and strength-based contributions through tunable parameters and have been applied to large-scale economic dependency networks5. Mobility- and spending-derived place-to-place dependencies have also been used to construct behavior-based networks that link centrality patterns to urban economic resilience6. Recent studies integrating multi-source urban data highlight that single-indicator rankings often fail to represent multi-factor mechanisms, motivating network constructions that jointly model structure and attributes7. Evidence at business-district granularity similarly suggests that quantity, category diversity, and category structure jointly shape commercial vitality and should be modeled together2. Related analyses connecting centrality to facility patterns and reachability further reinforce the need to capture both relational structure and contextual features in commercial settings8˒9.
Methodologically, the literature points to two practical needs that are often under-addressed in applied commercial-network studies. First, when multivariate attributes are used to construct directional or feature-informed weights, the stability of the extracted directions should be explicitly checked rather than assumed7. Second, centrality computation should report reproducible diagnostic checkpoints (e.g., sparsity/connectivity checks and solver convergence) so results are verifiable beyond a single ranking output4˒5.
Despite this progress, many applied studies still report rankings without (i) an explicit stability check for directional information extracted from multivariate features, (ii) reproducible checkpoints that verify graph sparsity/connectivity and numerical convergence, and (iii) an intervention evaluation that is parameterized and comparable across settings1,2,3. This protocol addresses these gaps by making the full workflow auditable: it extracts low-dimensional feature directions, verifies direction consistency, constructs a multi-source weighted directed graph, and computes PR centrality using a numerically stable block-preconditioned iterative solver with clearly reported diagnostics. It further evaluates a targeted strong-to-weak intervention under a fixed personalization setting to quantify how interventions comparably redistribute centrality.
Compared with PR variants that only reweight edges or add layers, this workflow provides measurable outputs that users can directly verify and compare: (i) an interpretable directional contribution at the edge level, (ii) explicit intermediate diagnostics (variance-explained targets, sparsity/connectivity checks, and solver convergence flags), and (iii) an intervention-effect metric that quantifies changes in PR for specified source/target sets under a fixed personalization setting. This protocol is most appropriate when nodes represent spatially located commercial units (e.g., states, cities, districts, platforms) with coordinates and multivariate operating features, and when the feature space exhibits a stable low-dimensional structure rather than extreme sparsity or low-signal noise.