Credible Threat

In microeconomics, a credible threat is a threatened action that other participants reasonably expect will be carried out because it remains optimal or feasible when the relevant situation arises. In strategic interaction, credibility depends on incentives at the decision point: players assess payoffs, available actions, and information, often using backward induction to distinguish a sequentially rational response from a bluff. Credible threats shape bargaining outcomes, market entry, pricing, contract enforcement, and repeated-game behavior by changing expected costs and benefits before decisions are made. Studying them helps explain commitment, deterrence, subgame-perfect equilibria, and why announced strategies may fail when carrying them out would harm the threatener.

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JoVE Business - Microeconomics

Entry Deterrence: Credibility Applied

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2025

In game theory, entry deterrence is a strategy that established firms use to discourage new competitors from entering a market. This is achieved through a firm making credible threats or taking actions that make market entry appear unprofitable or risky for the potential entrant. A credible threat is one that the established firm can convincingly commit to, ensuring that it influences the entrant's decision-making. Consider a large shipping company operating in a port city with a smaller...

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