Guangmei He

Guangmei He

Azman Hashim International Business School, Universiti Teknologi Malaysia

Affiliated withUniversiti Teknologi MalaysiaSichuan Tourism University

Research Area

Engineering

Biography

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JoVE Journal Publications

ArticleTotal : 1
Year
Leveraging the Technology Acceptance Model to Understand User Adoption of Virtual Influencers: The Role of Perceived Authenticity and Anthropomorphism
Publication title
2026

Other Publications

Article
Year

No publications found