JoVE Business

    Costs

    Video textbook for business education: Visualized concepts and real-world case studies

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    Table of Contents

    Costs

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    7.1 : Sunk and Opportunity Cost
    01:16
    7.1 : Sunk and Opportunity Cost

    Sunk costs are expenditures already made and cannot be recovered, irrespective of future choices. These costs are essentially "sunk" because they are irretrievable and should not influence future decision-making. On the contrary, opportunity costs denote the value of the best alternative forgone when a decision is taken. For example, if a company invests in a failing project, the money already spent on it is considered a sunk cost. However, the opportunity cost of continuing with the project is...

    Video Duration: 1 minute and 16 seconds
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    7.2 : Fixed and Variable Cost
    01:21
    7.2 : Fixed and Variable Cost

    In the short run, a firm's costs are divided into fixed and variable. Fixed costs are expenses that do not fluctuate with the level of output. These costs remain constant and must be covered even if the firm produces nothing. The owner of the business cannot avoid fixed-cost obligations by simply shutting down and going out of business. That is why businesses sometimes continue to operate when revenues are lower than total costs. As long as the firm can receive enough revenues to cover all...

    Video Duration: 1 minute and 21 seconds
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    7.3 : Total Fixed, Total Variable, and Total Cost Curves
    01:28
    7.3 : Total Fixed, Total Variable, and Total Cost Curves

    In the short run, a firm incurs various fixed expenses such as lease payments, insurance premiums, and machinery depreciation. Collectively, these are known as the total fixed cost (TFC) of production. Graphically, TFC is depicted by a straight line parallel to the x-axis, with cost on the vertical axis and the quantity of output on the horizontal axis. Variable costs include expenses that change with the output level, such as materials used and wages of workers paid hourly. Collectively, these...

    Video Duration: 1 minute and 28 seconds
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    7.4 : Average Fixed, Average Variable, and Average Total Cost I
    01:27
    7.4 : Average Fixed, Average Variable, and Average Total Cost I

    Average Fixed Cost (AFC) is the total fixed cost per unit of output. It's calculated by dividing the total fixed costs (TFC) by the quantity of output produced. Since TFC does not change with the level of output, the AFC continuously decreases as output increases. This is because the same amount of TFC is spread over an ever larger number of units. For example, if the total fixed costs for a business are $1,000 and it produces 100 units, the AFC would be $10 per unit. If production increases to...

    Video Duration: 1 minute and 27 seconds
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    7.5 : Average Fixed, Average Variable, and Average Total Cost II
    01:29
    7.5 : Average Fixed, Average Variable, and Average Total Cost II

    The Average Fixed Cost, or AFC curve, is the graphical representation of the average fixed cost. It starts at the first unit of output. As the level of output increases, the same fixed cost is allocated across more units, leading to a decrease in the AFC. This relationship results in a downward-sloping AFC curve across all potential levels of output. The curve approaches zero but never actually reaches it. The Average Variable Cost (AVC) curve begins when the output is one unit. At low levels...

    Video Duration: 1 minute and 29 seconds
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    7.6 : Marginal Cost I
    01:20
    7.6 : Marginal Cost I

    Marginal cost is the additional cost incurred by a firm when it produces one more unit of a good or service. It's derived from the change in total variable costs, which increase with the production level. Examples include the expenses for raw materials and labor. For example, let's consider a bakery that produces cakes. The variable costs for each cake include ingredients like flour, sugar, and eggs, as well as labor costs for the baker's time. If the bakery decides to increase production and...

    Video Duration: 1 minute and 20 seconds
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    7.7 : Marginal Cost II
    01:11
    7.7 : Marginal Cost II

    The marginal cost (MC) curve typically exhibits a U-shaped pattern, reflecting the relationship between marginal cost and production level. Initially, as production increases, marginal cost declines, reaching a minimum point. Beyond this point, as production continues to expand, marginal cost starts to rise again. This shape is created by the firm's transition from increasing returns to decreasing returns. For instance, consider a scenario where a firm produces bicycles. Initially, as the firm...

    Video Duration: 1 minute and 11 seconds
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    7.8 : Relationship between Average and Marginal Costs
    01:24
    7.8 : Relationship between Average and Marginal Costs

    Marginal Cost (MC) is a variable cost that refers to the additional expenses incurred by the firm when producing one more unit of a good or service. The Average Variable Cost (AVC) represents the total variable costs per unit produced and the Average Total Cost (ATC) represents the total cost per unit produced. As production increases, the relationship between MC and AVC, and between MC and ATC, are the same. The following description will refer to both of these cost terms simply as Average...

    Video Duration: 1 minute and 24 seconds
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    7.9 : Nature of Costs in the Long Run
    01:27
    7.9 : Nature of Costs in the Long Run

    In the short run, costs can be classified into fixed or variable categories. Variable costs fluctuate with the level of production or service activity, and these could include the salaries of hourly workers and raw material costs. The quantity of these inputs must increase to supply a greater quantity of services, making them the source of short-run variable costs. In contrast, fixed costs are those that do not change with the level of output. For example, the contractual commitments related to...

    Video Duration: 1 minute and 27 seconds
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    7.10 : Short-run vs Long-run: Average Costs
    01:23
    7.10 : Short-run vs Long-run: Average Costs

    In the short run, firms cannot adjust the quantity of certain factors of production, like capital and technology. However, firms can change the quantity of other factors, such as labor and raw materials. Conversely, in the long run, firms have the flexibility to adjust the expenses incurred with all inputs. This flexibility enables them to achieve economies of scale and optimize production processes. As a result, long-run average costs tend to be lower, as firms can adapt to changing market...

    Video Duration: 1 minute and 23 seconds
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    7.11 : Short-run vs Long-run: Marginal Costs
    01:25
    7.11 : Short-run vs Long-run: Marginal Costs

    In economics, the short-run marginal cost (SRMC) and long-run marginal cost (LRMC) curves depict how the cost of producing additional units of output changes in the short run and long run, respectively. The SRMC curve typically exhibits a U-shape. As production increases, SRMC initially declines due to increasing marginal returns. However, beyond a certain point, SRMC rises as diminishing returns set in, requiring additional resources to produce each additional output unit. In contrast, the...

    Video Duration: 1 minute and 25 seconds
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    7.12 : Economies of Scale
    01:25
    7.12 : Economies of Scale

    A firm may experience economies of scale in the long run. This occurs when a firm's output increases, but its total costs increase at a slower rate. For example, the firm may spend only 50 percent more in total cost to double the level of output. This means that the long run average cost decreases. This effect is illustrated by the downward slope of the long-run average cost curve, indicating that larger production capacity enables a firm to become more cost-efficient.  Several reasons could...

    Video Duration: 1 minute and 25 seconds
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    7.13 : Diseconomies of Scale
    01:30
    7.13 : Diseconomies of Scale

    Diseconomies of scale occur in the long run when the costs per unit increase with each additional unit of output. For example, the firm may double its production but only by tripling its costs. This phenomenon is the opposite of economies of scale. When the long-run average total cost remains constant with an increase in output, the firm is experiencing constant economies of scale. For example the firm's costs double when it doubles the level of output. As the firm expands its production, its...

    Video Duration: 1 minute and 30 seconds
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    7.14 : Economies of Scope
    01:26
    7.14 : Economies of Scope

    Economies of scope refer to a firm's cost advantages by producing a wider variety of products rather than focusing on a single product. Economies of scope are achieved when the total cost of producing multiple products together is less than the sum of producing each product independently. This production efficiency is primarily possible due to sharing common resources across the different types of outputs. This includes skilled labor, an efficient managerial team, or advanced technologies that...

    Video Duration: 1 minute and 26 seconds
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    90% of students report higher engagement with subject when using JoVE video.

    Concepts in Context

    Bridge the gap between academic theory and real-life business scenarios with videos that show application of key concepts.