15.6
Implicit individual processes are subconscious mental activities that influence business decisions.
Factors influencing implicit processes include attitudes, heuristics, cognitive dissonance, and emotions.
Attitudes shaped by past experiences naturally affect a manager's biases.
An investment manager might subconsciously favor products from firms they have previously worked with, assuming they are more reliable despite other viable options in the market.
Heuristics help financial managers make quick choices but can lead to bias.
A portfolio manager might assume that higher past returns guarantee better future performance, potentially overlooking newer potential investments with innovative potential due to this reliance on historical data.
Cognitive dissonance reduction happens when managers adjust their beliefs to justify investment choices.
A portfolio manager investing heavily in a familiar stock despite downturns may focus on past successes to justify the decision, downplaying current risks.
Emotions also strongly influence financial decisions.
If an investment underperforms, a manager may feel shame or guilt but attribute the loss to market volatility instead of reassessing their selection criteria.
Understanding these implicit processes helps managers reduce biases.
Implicit individual processes are subconscious mental activities that significantly influence business decisions. These processes are shaped by attitu…
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