Wertschöpfungskette – Konzept

A value chain consists of primary and support activities. Primary activities directly create and deliver products or services, including inbound logistics, operations, outbound logistics, marketing and sales, and after-sales service. Support activities provide essential infrastructure, such as human resources management, technology development, procurement, and organizational infrastructure that enable primary activities to function effectively.

Primary activities form the core of product creation and delivery. Inbound logistics acquires and stores raw materials efficiently. Operations transforms these materials into finished products. Outbound logistics handles storage and distribution to customers. Marketing and sales connects products with buyers through research and advertising. After-sales service maintains customer satisfaction through support and warranties, creating value at each stage.

Support activities provide the necessary infrastructure and resources for primary activities to succeed. Human resource management recruits and trains the workforce. Technology development drives innovation and process improvement. Procurement sources quality materials from suppliers. Infrastructure manages administrative, financial, and quality control functions. Together, these support activities enable efficient execution of primary activities.

By analyzing each activity within the value chain, companies identify opportunities to reduce costs, enhance efficiency, and create value. Understanding where competitive advantages exist allows firms to focus resources on core competencies. Companies can also outsource non-core activities to external partners, concentrating on their strengths. This strategic focus strengthens organizational capacity and market positioning.

Outsourcing non-core activities allows companies to concentrate on their core competencies and strategic strengths. By delegating peripheral functions to specialized external partners, firms reduce operational costs and complexity. This approach frees resources for activities that directly generate competitive advantage. Uber exemplifies this strategy by outsourcing vehicle ownership and operation while focusing on marketing its service and technology platform.

Inbound logistics and operations form a connected sequence in the value chain. Inbound logistics efficiently acquires, stores, and distributes raw materials to ensure production continuity and cost-effectiveness. Operations then transforms these materials into finished products through manufacturing processes. This seamless handoff between activities ensures smooth production flow and minimizes delays or waste.

After-sales service is a primary activity that extends customer engagement beyond the initial purchase. It includes customer support, warranties, and maintenance services that enhance satisfaction and build loyalty. By providing quality post-purchase support, companies strengthen customer relationships and create opportunities for repeat business and positive word-of-mouth referrals.